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Electronic Commerce（ 2.0 Web Guide ）

luyued 发布于 2011-01-04 07:46   浏览 N 次  
From：http://www.libraries.rutgers.edu/rul/rr_gateway/re

Research Resources:Subject Research Guides:Business:

Electronic Commerce
a selection of the Business 2.0 Web Guide
a selection of Business.com: The Business Search Engine

With the rapid growth of the World Wide Web, the Internet has been widely touted as the new medium for commercial transactions. In fact, marketing on the Internet is still a fledging art. There is much advice to be found, and some of it is quite useful. More research continues to be conducted, especially on the buying behavior of Internet users.

Here are several sites with resources to aid the would-be online marketer: options for doing business; data about Internet users; and tools to support electronic commerce (e.g. payment mechanisms, security technologies, digital-rights management). Many other resources (such as directories of companies, business news sources, and stock market reports) may be found on other Webpages; simply return to the Rutgers University Libraries Business Research Guide. A separate guide deals with Internet Marketing.

  • Doing Business
  • Statistics
  • Technologies
    • Financial Payment Schemes
    • Security Technologies
    • Digital-Rights Management
    • Other Tools and Protocols
  • Research Centers
  • Infoservers
    • Electronic Commerce
    • Information Systems and Technologies
    • Public Policy
  • News and E-journals

A. Doing Business on the Internet

If you need convincing, here are 20 Reasons to Put Your Business on the WWW. [http://www.net101.com/reasons.html]

Another starting point is E-commerce 101, which provides a step-by-step guide for doing business on the Internet. [http://www.sellitontheweb.com/ezine/webstore101.shtml]

The Web Marketing Information Center will lead you to thousands of articles about effective Web marketing. [http://www.wilsonweb.com/webmarket/]

Other links may be found at Doing Business on the Internet, a Library of Congress Internet Resource Page. [http://lcweb.loc.gov/rr/business/ecommerce/inet-business.html]

B. Internet Statistics

I. Users and Demographics

So what is the World Wide Web user really like? Some current snapshots of Internet usage and activity are offered by NetView Usage Metrics from Nielsen//NetRatings. [http://www.nielsen-netratings.com/news.jsp?section=dat_to]

Results of the 10th WWW User Survey are available from the GVU Center at the Georgia Institute of Technology. This is now a little dated (1998). [http://www.cc.gatech.edu/gvu/user_surveys/]

Calling itself "Trends &Statistics: The Web's Richest Source," ClickZStats (formerly CyberAtlas) [http://www.clickz.com/stats/] can answer questions on:

  • Advertising
  • Demographics
  • Geographics

II. Commerce, Sales and Revenues

The Census Bureau regularly publishes some useful reports in its E-Stats: Measuring the Electronic Economy program. [http://www.census.gov/eos/www/ebusiness614.htm]

Other sites with measures of electronic commerce are:

  • Retailing (ClickZStats) [http://www.clickz.com/stats/markets/retailing/]
  • eStats (from eMarketer; fee-based but limited free trial available) [http://www.emarketer.com]
  • Internet Economy Indicators[http://www.InternetIndicators.com]

C. Tools for Electronic Commerce

I. Financial Payment Schemes

Some information on enabling electronic financial transactions is available from the following sites:

  • ECML (Electronic Commerce Modelling Language) [http://www.oasis-open.org/cover/ecml.html]
  • ePayments Resource Center[http://www.epaynews.com]
  • Electronic Commerce, Payment Systems, and Security[http://www.semper.org/sirene/outsideworld/ecommerce.html]
  • Electronic Payments Forum[http://www.epf.net]
  • Micropayments (W3 Consortium) [http://www.w3.org/ECommerce/Micropayments]
  • Network Payment Mechanisms and Digital Cash[http://ganges.cs.tcd.ie/mepeirce/project.html]

Some electronic bill presentment and payment (EBPP) systems currently in use include those from:

  • Billing Harbor from Harbor Payments (formerly CyberStarts, which acquired Billserv) [http://www.harborpayments.com]
  • Checkfree[http://www.checkfree.com]
  • Derivion[http://www.derivion.com]
  • ChoicePay from e-Money Systems [http://www.emoneysystems.com]
  • .NET Passport from Microsoft [http://www.passport.net]
  • Paytrust[http://www.paytrust.com]
  • StatusFactory from CyberBills [http://www.statusfactory.com]
  • Trintech[http://www.trintech.com]
  • WISP[http://www.trivnet.com]

II. Security Technologies

Existing and proposed standards for Internet security have been promoted by:

  • MasterCard[https://hsm2stl101.mastercard.net]
  • TRUSTe[http://www.truste.org]
  • Visa International[http://www.visa.com]
  • World Wide Web Consortium[http://www.w3.org/DSig/Overview.html]

Some security systems currently in use come from organizations and firms such as:

  • Entrust[http://www.entrust.com]
  • Netscape Communications[http://wp.netscape.com/nss/v1.2/index.html]
  • RSA Security[http://www.rsasecurity.com]
  • VeriSign[http://www.verisign.com]

III. Digital-Rights Management

For an overview of this topic, see "Electronic Rights Management and Digital Identifier Systems" by Daniel J. Gervais [http://www.press.umich.edu/jep/04-03/gervais.html] and "Technologies for Intellectual Property Protection," from a National Academy of Sciences publication called The Digital Dilemma: Intellectual Property in the Information Age. [http://www.nap.edu/html/digital_dilemma/appE.html]

To keep up with changes in intellectual property law, go to techlawonline.com. [http://www.techlawonline.com]

Proposed standards for managing rights to digital media include:

  • Digital Object Identifier[http://www.doi.org]
  • Open Digital Rights Language[http://www.odrl.net]
  • Open EBook Forum[http://www.openebook.org]
  • Secure Digital Music Initiative[http://www.sdmi.org]
  • XrML - eXtensible rights Markup Language[http://www.xrml.org/About.asp]

Some rights management technologies and their corporate sponsors are:

  • ContentGuard from Xerox [http://www.contentguard.com]
  • Digimarc from Digimarc Corp. [http://www.digimarc.com]
  • EIKONAmark from Alpha Tec [http://www.alphatecltd.com/watermarking/watermarking.html]
  • Giovanni from Blue Spike [http://www.bluespike.com]
  • InterTrust Commerce DRM from InterTrust Technologies [http://www.contentguard.com]
  • Liquifier Pro from Liquid Audio [http://www.liquidaudio.com/services/distribution/liquifier/index.asp]
  • RightsPublish from RightsMarket [http://www.rightsmarket.com]
  • SafeCast from Macrovision [http://www.macrovision.com/products/safecast/index.shtml]
  • SureSign from Signum Technologies [http://www.signumtech.com]
  • Windows Media from Microsoft [http://www.microsoft.com/windows/windowsmedia/default.aspx]

IV. Other Tools and Protocols

Some other developments and tools that enable or facilitate e-commerce are being promoted by consortiums such as:

  • CommerceNet[http://www.commerce.net/initiatives/index.html]
  • Financial Services Technology Consortium[http://www.fstc.org]
  • Liberty Alliance Project (Network Identity Architecture) [http://www.projectliberty.org]
  • National Industrial Information Infrastructure Protocols Consortium (NIIIP) [http://niiip01b.npo.org/]
  • Organization for the Advancement of Structured Information Standards[http://www.oasis-open.org/]
  • RosettaNet[http://www.rosettanet.org/]
  • W3C Electronic Commerce Interest Group[http://www.w3.org/ECommerce/]
  • WIPO Electronic Commerce and Intellectual Property[http://ecommerce.wipo.int]
  • XBRL.org: eXtensible Business Reporting Language [http://www.xbrl.org]

D. Research Centers

The Institute for Global Electronic Commerce was established by Rutgers University-Newark Campus and the University of Maryland-Baltimore Campus. [http://www.igec.umbc.edu]

Other research institutes include: